CUKIER ŻRE / SUGAR SUCKS
When in the early 1930s Melchior Wańkowicz was commissioned to create a slogan promoting sugar, he did not know that he would create one of the biggest advertising scams in history.
Sugar strengthens - this slogan is known to everyone a little older.
A large-scale promotional campaign told how sugar strengthens bones, gives strength to athletes, and even improves potency. Well, just a cure for everything.
Now I got a task from Michał Figurski from Najsłodsi Foundation to face this advertising monster and create a poster supporting foundation activities.
November 14 is World Diabetes Day.
